The point is a primary concept,
thus it can only be defined in relation to
other elements: the plane and the line.

From this point and its associations,
mankind has created and continues to create
systems of letters, numbers and signs.
Through these symbols, people communicate,
meet needs and exercise ingenuity.

Every single thing and every single person
has their own points and can, therefore, be defined
from their context, their actions and there relations.

Through living we discover these points
and through communicating we connect them.

But only by crossing the line and going
in depth beneath the plane, are we able
to create a starting point to develop
authentic experiences and identities.

At the moment this is my commitment,
bringing points to brands.